Permanent Presence: the power of the World Wide Web
Today the Internet and the mobile phone are probably the main forms of communication, even eclipsing TV. Both have vastly increased the quantity of exchanges between human beings, yet the qualityof the actual content that these powerful new communication methods convey is often relatively poor. Perhaps because communication is now so easy, we don't put sufficient care effort into producing it and editing the result of our labour.
Everyone is encouraged to turn to the Web for information, yet the reliability, authenticity and accuracy of the information we find can be open to question - to say the least. Since 1994 (when the web was mainly the plaything of academics) I have aimed to use it to provide accurate and updated information - though admittedly a little biased towards my client's products at times. Some of the Websites I have designed and produced are shown below (click on the name if you are interested to visit them). I should stress that the design and maintenance of some of these have now been taken over by my clients themselves - and quite properly too - businesses should always aim to run their own information service eventually. The downside being of course that they can then say whatever they like about their products and services!
If you would like to look at what we have been up to over the last years, our client websites can be visited.
Getting your messages across in print
Communicating using print has been one of the major tools of my trade and my business has held public sector contracts for over 6 years to design, edit and produce publications which interpret and explain public sector funded research to a non - specialist audience (including politicians!).
The colour newsletter format is typical of this type of work and these two examples (for the DTI) were brought out to mark and celebrate UK university - industry collaboration (below) and the success of The Human Genome Project (right). The latter is world-wide effort to obtain the sequence of our human genetic material, in which the UK has been a major player
Please note: the work shown is not intended to
be exhaustive but has been selected to provide a picture of the type of work
carried out for clients. If you are interested in learning more about my
services or require any further information, I invite you to contact me to
A major part of my creative communication work has been devoted to presenting quite technical matters for both private and public sector clients. The culmination of 6 years of work for organisations including the UK Research Councils (SERC, BBSRC, MRC), the Department of Trade & Industry and small and medium-sized hi-tech industries was the launch of my 'POPE' conference series (see image left). These employed all (then) possible means of communication:- books, journals, newsletters, a.v. presentations, exhibitions, workshops, interactive Web - CDs (see below) and Internet - based resources.
When I attended a life science conference in the seventies, an American professor of biological science - Richard Dickerson - introduced the co-author of his recent book. Irving Geis did not have a scientific training; he was an artist - and this fact sent a little shock wave through those present - a bit like a layman appearing to address senior doctors at a General Medical Council meeting. But Geis could do what the scientists present could not. He could draw and paint beautiful pictures of the complex structures of biological molecules that scientists like Richard Dickerson and others were revealing for the first time (computer graphics were still in their infancy). Geis's images were compelling. Not only did they help scientists understand how these biological molecules might function, but they could be also be used to communicate emerging concepts to non-specialists. These artistic representations truely bridged the arts and the sciences - they represented creative communications.